Marketing opportunities abound !!

My son is running to replace himself as treasurer of his school student council - a job he thoroughly enjoyed last year.  While assisting him to prepare his speech we addressed the age-old sales technique of putting the product in the buyer's hands.  I suggested that he exchange, "if you vote for me," for a more powerful, "as your treasurer," to begin a paragraph.

As librarians, we need to constantly assert our facilities and services in many, many ways.  Like a good salesperson, we need to constantly be "on" and ready to sell our product in a way that motivates our ever-changing audience.  Our sales must be a blend of great service, great timing, and a measure of initiative toward self-promotion.

Today, I motivated several patrons to "love" the services I offered and the library I represent.  I was motivated to post this entry, however, by another librarian's motivated and motivating self-promotion of the Rochester Public Library over the weekend on a local radio, call-in, talk show and the buzz it created on our list-serve.

Linda Cruttenden from the Rochester Regional Library Council explained and complemented another Linda, from RPL, "I was listening to the Jim Salmon Home Repair Clinic on WHAM1180 this weekend, when he suggested that a caller consult a particular reference book for his/her answer.  The next caller was “Linda from RPL” who let the listeners know that RPL was ready to help, and that the reference book could be found at the downtown branch!!"

"After her call, Mr. Salmon mentioned that he 'never thought of the library any more' and that he appreciated Linda’s call.  Congratulations to Linda for helping the listeners, and getting some good promotion done for RPL’s libraries!"  Librarian responses on our listserve included Coleen Hopkins from SUNY Geneseo, "Great work Linda and shame on Jim Salmon, he is missing a major resource for himself and his listeners," and Wendy Stephany from Byron-Bergen Middle School, "That's a great example of taking the opportunity to remind people that the library is there and willing to do anything to help."

Certainly, we all thank Linda from RPL for being in the right place and doing the right thing to "sell" our facilities and services, but the real question is, do we step up and do the right thing when we have the opportunities?  Perhaps we don't all have the gumption or the opportunity to garner FREE radio advertising, but what do we do to guarantee our jobs in the 21st century?

I miss many opportunities and many days, should probably be beaten senseless by my own words, but today I enjoyed some successes.  Like Linda's success, I will share and celebrate these here and now, but the goal and focus needs to be to find a way to replicate library marketing success every day.  Today I . . .

• Helped a teacher convert an unreadable file to one she could use with the Zamzar file conversion Website.  I "made [her] day!"  I am confident she will come back the next time she has a problem.
• I got unruly, beginning-of-school-year, not-yet-ready computers to work for vast majority of students in classes increasing teacher confidence in our available technology.
• I offered suggestions that were accepted and appreciated to a group of teachers that are collaborating to develop a new research assignment.  These suggestions will lead to increased research and synthesis by students completing this project.
• I delivered a cart of books that another teacher and I had discussed to support a project her classes are completing.
• And my favorite, when overhearing a student comment that she "found the perfect article but [she was] not going to pay for it," I asked if I could help.  When the article happened to be from our local newspaper, available through a database purchased by our local library, I showed her how to log on using my library card number.  When the article popped up she commented, "You can do that with a library card?  I'm gonna have to get one of those."

Good luck to me, and good luck other librarians.  We may not have successes every day but we can make service our focus, hope our timing is right, speak out when it seems appropriate, and do the best we can.

 

Quality service = Priority one

"Why can't librarians learn to serve?" OK, maybe I shouldn't try to re-write My Fair Lady, "Why can't the English learn to speak," and maybe I shouldn't judge librarians before I technically am one, but with budget cuts and the pressure to compete against book stores, the Internet, television, and more, I believe that as individuals and as a group, when we are faced with an opportunity we need to step up.

In the last several weeks I have observed some exceptional librarians: ones who can answer multiple requests simultaneously and who can often predict upcoming questions; who in many cases have prepared pathfinders and brochures to answer them before they are even asked. I have seen librarians doing three different things at once with ten successful results and am in awe of how they do what they do!

Sadly though, not all librarians are as talented or as committed. I have seen school librarians create atmospheres that cause teachers and students to stay away; whose strategy seems not to be to collaborate but to hibernate. I am frustrated each time I see a school where the library seems "off-limits" and the librarian unreachable, but I am just as frustrated each time I visit a community library where patrons are not offered the best service possible.

A couple interactions I witnessed at a larger, local public library recently are representative of the type of failure that I find most irritating. I was aware of complaints regarding the service at this library but was truly frustrated to witness the lack of motivation firsthand. I was trained in retail with a customer first mentality and I believe, as did my reference professor who works as the head of reference at a local university, that librarians should be pro-active, often in front of the desk, in their approach to library service.

Contrary to this approach is the lack of service I saw offered during a one hour visit last week. In one instance, a young adult patron asked where the Stephanie Meyer books were located. The YA librarian, as indicated by a badge she was wearing, who was building a rather pathetic display, answered, "They'd be under MEY in the next aisle, but they're all on waiting lists right now because they are so popular." With this she ended the conversation. She made no effort to offer this student the option to join the waiting list and, in my opinion, more importantly, she made no effort to conduct a readers advisory interview and suggest possible alternative books.

In another case, just a few minutes later, a patron approached the reference desk while I was seated nearby. This patron asked if the library could get copies of a rather obscure television program from the 1970's that he had already discovered was owned by another branch. The librarian checked and told him the tape was checked out and not available. Again she did not offer a hold or any other alternative and was in the process of turning the patron away.

In both cases I took it upon myself to help the patrons, the first one without the librarian's knowledge, and the second right in front of the librarian at the reference desk before she had time to dismiss him altogether. The first patron, a veteran of Harry Potter and Eldest series', left the library with the first two books in the series by Rick Riordan beginning with The Lightning Thief. (I have not read them but my son has and says they are very good.) I suggested to the librarian and the second patron as he was leaving the desk, that all 24 episodes of the TV series he was looking for were available on Hulu.com and showed him, on library computer I was using, how to access the site.

Both patrons, and a third that I assisted before leaving the library, thanked me. The reference librarian (working the desk) also thanked me, claiming she had never thought to search Hulu, but sadly, she never thought to search anywhere. She and the other librarians at this branch and, sadly, many others are willing to put forth minimal effort and the easy answer without regard for the true, often underlying needs of our patrons. If our patrons can't get more from us than they can from their own search online or poring through the stacks themselves, what good do we serve, and what right do we have to be employed in this "non-essential" service position?

Part of what we learn as librarians and what good salespeople and retailers and even doctors, lawyers, and therapists learn is that customers, patrons and patients do not always know how to ask for what they want or need. It is the job of the professional to discover and to satisfy the true want or need. If we do not step up, as individuals and as a group, to make this satisfaction a priority, we will, as individuals and as a group, be out of a job.

Putting our current economy aside for a moment but not putting aside the reality of our modern, techno-savvy environment and communities, it is my opinion that library services and hours are not usually cut because of lack of need, but because of lack of perceived value. It is our job as professionals to prove our worthiness every day through the benefits that we return to our patrons and community. If we do not offer these services and benefits, the perceived need for the library and the librarian plummets and it becomes our own fault that jobs are lost.

New opportunities

Hooray!! And yet, I am very sad. I finished up the work for the class that required that I create this blog. Wow, what a class! It challenged us in every way to inhabit the digital community and become natives. I will never be a teen-texter, but I have developed a strong understanding of how information is communicated in the Internet age.

We have communicated and shared in more ways than I can list, and we have learned along the way. Videos, podcasts, and high quality PowerPoints were fun; tedious classes about Internet safety and copyright were less so, but together, they have broadened my knowledge foundation and my ability to continue learning and teaching in the 21st century.

As for the blog, it is a tool for my continued learning. My goal is to allow this blog to challenge and showcase my learning and my life as an MLS student, library tech guy, and, hopefully soon, as a librarian / educator. Rather than consistent, and lengthy, weekly posts, I will attempt to post more frequently, with more readable posts. The actual outcome can be judged at a later date. My wife will almost certainly have other ideas - She's not too happy with some of the things I've done recently . . . . . . The Christmas lights are only the beginning . . . . . . .

(Picture borrowed from unsigned, viral e-mail - searched several sources to find original author with no success.)

Where the rubber meets the road

In addition to, or partially in correlation with, my courseload, I am attempting to keep up with current library literature, including blogs of librarians in the trenches. In her blog, Wanderings, Jacquie Henry recently discussed difficulties with Website evaluation in cases when decisions are not clear-cut. She commented, "I am not working in a theoretical world. I am living right here in high school - where the rubber meets the road."

Her quote has stuck with me as I have dealt with issues in our library and as I discuss theoretical issues with other students and professors in my coursework. Our theories and ideals are great and worthy but is it fair to judge them without the temperance of real world application? More importantly, and with stronger motivation, how can we adapt our real world situations to meet the goals described by our theories and ideals?

This week we have discussed "Creativity - Copyright & Web 2.0" in class. Two particular issues come to mind from our discussions. In both, the theory makes complete and total sense and seems as though no other possible alternative could exist and yet, the reality is that students and teachers are not always receptive to our suggestions and teaching. It is this challenge that we must work to overcome.

Discussing creative uses and applications available on the Web including podcasting with Audacity, ability to create historic narrative videos through Primary Access, create photo or video, audio logs on VoiceThread, and more, the educational theories are easy to grasp. The reality, though, is the need to sell these technologies to our teachers in order for our students to realize the benefits. Much like a sporting event or theater ticket, the enjoyment is not accessed until the ticket is spent, or in this case, until the technology is used! To be successful we have to learn to market these technologies to teachers who may be receptive.

Coupled with our discussion about creativity was a discussion about copyright law and digital images. The legal alternative when creating content to be published is to use images in the public domain and to give credit to the creative individual or organization. We discussed the many ways to acquire images from government websites and through Creative Commons. In theory, this is a wonderful solution. In reality, the frustration is the difficulty of using multiple search databases to find government and Creative Commons images compared to the relative ease of image availability on the Web as a whole. To be successful, we have to teach students about the hazards of copyright law violation, how to use the tools available to find copyright free images, and how to avoid plagiarism through proper image citation.

It is important that we do our best, "where the rubber meets the road," to stay true to our ideals. It is just as important that we stay flexible and stay real regarding situations and the world around us. But, within that "real" framework, we must constantly strive to find ways to bridge the gap back to the theories and principles that guide us. These theories and principles tend to be not only legal and ethical, but also a solid foundation for the argument in favor of librarians in our schools - a critical issue as our governor threatens to cut school and library budgets yet again - a topic for another post . . .

Better powerpoints = Better presentations

Juggling many classes and assignments, I have been bouncing between the K12 Online Conference 2008, with presentations on the uses of and thoughts about media in the classroom, and my own need to create a professional development piece for teachers using a "high quality" Powerpoint presentation. All this plus two other classes, a sick family, and a job that occasionally requires my attention . . .

The K12 Conference is fantastic, blending the thoughts and experiences of librarians and educators around the world through the use of many different media tools. It has been amazing to me to see all the different ways that librarians and other presenters have packaged their information. Presentations typically only last 20 minutes so it is not too large a commitment at one time. The sessions are all independent of each other and will be available online "forever".

Beginning with these k12 presentations, though, which I will not link to individually here, I serendipitously found myself on Slideshare and TeacherTube -- two more great resources. I discovered several insightful presentations discussing .ppt techniques that I found helpful in developing my own presentation.

This self-directed slide show discusses the failure of traditional "template design" .ppt presentations and offers simple creative suggestions for improvement.

Dodging Bullets in Presentations

Rowan Manahan from Dublin, Ireland is a talented speaker, consultant, and trainer. He offers more info and suggestions in other slideshare presentations he has developed and on his blog.

After too long, trying to re-create my search, I am posting only one .ppt hints presentation here because I seem to be unable to locate others that I used. I did just discover a presentation that I have not viewed yet (45 minutes) on How to create a great PowerPoint without breaking the law. Ok, as a new blogger this brings up a great question. What can I post to this site?

For my presentation, I found a great photo of an iceberg all over the internet, including on a number of different blogs. It even popped up a couple times in a creative commons search but something didn't feel right. I finally traced it back to a photographer named Ralph Clevenger who had his site locked to cut & paste and displayed a very clear copyright warning. The many reproductions I saw on blogs and websites were all copyright violations. Is it a violation to post someone elses video on my blog? I should probably already know this but alas, I'll have to get back to you on that . . .

Role of the SLMC in response to Web 2.0

Reviewing the syllabus for the class this blog was originated, I learn that the reflections included are often to be in response to certain questions. Thus, a reflection on the changes in the role of the SLMC in response to Web 2.0 innovations such as RSS, podcasting, Wikipedia, and Google's book scanning plans . . . .

While Web 2.0 offers information in many different forms over the Internet, it has not eliminated the need for libraries in or out of school. Certainly the advent of Web 2.0 and all of the tools associated with it has altered the role of the school library media specialist and, in many cases, the appearance of the library. There has been an obvious alteration in the number of computers available, the addition of high speed Internet service, and in some cases a shrinking of the reference section. The "role" of the Library Media Center itself, though, has changed only slightly.

Traditionally, the LMC has been the location where students are introduced to and encouraged to read for pleasure, relax outside the hustle of the rest of the school, and to learn and practice the using research tools available. In vibrant, successful SLMC's today the same things are happening.

Students, who learn how to access and use many of the Web 2.0 tools on their own, may believe that the library serves no useful purpose as a center for research. Though great skills, ability to access and use tools like the Google toolbar, Wikipedia, RSS feeds of favorite blogs, and to create one's own blog, wiki, or website are not proof of information literacy. Arguably the on-line aspects of information literacy could be taught outside the library though I would rebut that information literacy is not taught solely online and is best taught by the one-two combination of a good teacher and a qualified librarian.

The role of the SLMS and SLMC are evolving and, undoubtedly, will continue to evolve but, at the core, remain very much the same as they ever were.